IT’S ALL ABOUT SOUL: Jon Bon Jovi Teams Up With Hard Rock International To Create Rocked Out Design For Charity
Jon Bon Jovi, lead singer of the #1 touring act in the world, has become the most recent musician to partner with Hard Rock International’s Signature Series program, lending an original Bon Jovi design to the series to produce a limited edition t-shirt and pin.
PHOTO: AP
Hard Rock International, one of the most globally-recognizeable brands, developed the Signature Series concept in 1990, partnering with famous musicians and bands who create and donate designs for limited edition t-shirts to benefit the artist’s charity of choice. Bon Jovi, whose design is “Edition XXVI” in the series, follows in the footsteps of Bono, Eric Clapton, Green Day, Ozzy Osbourne, Bruce Sprinsteen, and others, who have also lent designs to the program, which has now donated millions of dollars to causes worldwide.
Proceeds from the Bon Jovi design will benefit the Philadelphia Soul Foundation, the charitable arm of Arena Football League team, the Philadelphia Soul (of which Mr. Bon Jovi is proud majority owner). The foundation focuses its efforts in the areas of poverty and homelessness, dedicated to helping improve lives “One Soul At A Time.”
The black t-shirt is available in both men’s and women’s sizes, and can be purchased on the Hard Rock website, as well as at Hard Rock Cafes, Hard Rock Shops, and Hard Rock Casinos.
In honor of his philanthropic contribution, Bon Jovi and his foundation received the Humanitarian Award at the 2008 Billboard Touring Awards. Rock on, Jon!
